Case Study

Event Synopsis
PUSH Marketing & Promotions was contracted to create a street team of male and female brand ambassadors to promote AXE "One Night Only" Concert campaign. The focus of the campaign was to educate the Hispanic male demographic within the Las Vegas market.
Action Taken
PUSH researched the market, picked locations, arranged visits and created a team of Hispanic male/female brand ambassadors. For 7 straight days, the team hit key hot spots promoting and creating excitement about AXE/concert.
Results of Event
After the 7-day street team was finished handing out 6k flyers and hanging up 500 posters, the concert was sold out in one day. The venue was at capacity and AXE was able to promote a successful concert geared to their target demo.
Event Photos
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