Case Study

Event Synopsis
PUSH teamed up with La Croix flavored water, a Shasta owned company, and exhibited their products for people to sample. The girls had all six of La Croix;s flavors for people to taste: pure sparkling water, berry, cran-raspberry, lemon, lime and orange.
Action Taken
PUSH models gave out smiles along with samples of La Croix water at a wide variety of events. La Croix had a booth set up in a variety of events as the R.O.C. (Ridiculous Obstacle Challenge) Race, The October-Breast Celebration for breast cancer research, The Day of the Dead Celebration, the L.A. Cancer Challenge and the 3rd Annual Hollywood Music in Media Awards.
Results of Event
La Croix kept everyone at the events hydrated and refreshed and the PUSH models generated brand awareness by telling people all about the sparkling water while it quenched the thirst of parched participants.
Event Photos
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