Case Study

Event Synopsis
Attended each year by over 150,000 entertainment enthusiasts, Comic Con is the 'Super Bowl' week of not only comic books but for Television, Video Games, Movies, and all forms of entertainment that we love. And each year PUSH is there in full force representing the likes of your favorite entertainment brands like The Walking Dead, Dragonball Z, Impractical Jokers, and Mortal Kombat.
Action Taken
With an army of over 400 booked each year our PUSH booking team gets to work months ahead of the convention to begin articulating a strategy of managing so many moving pieces. With our New York Agency owner Mark Bernardini at the helm the PUSH Comic Con on site managment team .
Results of Event
PUSH staffed over 15,000 hours of talent labor at Comic Con 2015 and filled 100% of the positions that were contracted to us. Our talent gained exposure for our PUSH client partners with enormous media coverage for their brands and countless 'experiential marketing' focused interactions with Comic Con attendees. Be on the lookout for our PUSH Walking Dead zombies at Comic Con again this year!
Event Photos
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