There are many challenges that global brands face when launching a new brand. What should be the strategy to launch? You've only got one shot. The first impression is most certainly the last.
When L'Oreal hired PUSH to launch their L'Oreal Hair Expertise product line, they wanted a national campaign that would aim to demonstrate the product features , and use strategic sales techniques to spark interest. Using a team of trained PUSH brand ambassadors, we delivered just that!
When PUSH markets brands, there is absolutely no room for mistakes. Acting as representatives of your company, we ensure that every phase of the promotion is aligned to the marketing goals. So here's how we kicked things off with the L'Oreal Hair Expertise Promotion:
As a national event staffing company, we were able to develop a comprehensive training video regarding the products that prospects would have to view. At the end of the training, the talent answered a series of questions. The passing score was fixed at 90%, with three tries to pass. Using this new training technology has been the perfect way to get our talent to truly represent the brand to their fullest. The script, direction, video and editing was headed up by PUSH Tactics Specialist, Chris McDaniel, who did an incredible job. Take a look at the video below.
Results of Event
"Brand ambassadors act as a public face for your brand. For L'Oreal, PUSH took it to the next level, educating and training hundreds of talent in a short duration of time, equipping them to connect and engage with the target audience. 530 brand ambassadors were assigned to spearhead and manage the nationwide campaign.
According to a representative at PUSH, though it was challenging to manage a large scale campaign due to the information the talent needed to acquire, they were able learn and demonstrate the products with perfection with the help from their Booking manager, Allie who supplied them with the necessary training guides and assistance."
Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel's Brand. This group has been the best we've had at any activation in the country. Thanks again for all your help and support on this event!
Alliance Beverage Distributing Co. has had a great success with PUSH. They always come through when I need them last minute. The models are always on time and represent our brands extremely well. They are very professional and I look forward to continue working with them in the future.
We had very positive experiences working with PUSH MODELS. You were both professional and easy to work with in scheduling the promotional models and spokesmodels. We will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.
I must say your staff has been on time each and every day, furthermore these women are the most attractive/sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.
Just wanted to thank you for hooking us up with Sarah for our recent PAX and GameStop store manager events. She was a total rock star – by far the most hardworking and courteous ambassador I’ve ever worked with. Look forward to working with PUSH more in the future.
We look forward to the next opportunity to work with you and the Push team. We appreciate your professionalism in sourcing and managing talent for game demonstration and the added value you bring to the table with survey creation, training, tracking, and post show recap.
Nintendo of America
Arian was fantastic. I was super impressed with her. She was able to come in with zero training on the product, learn it quickly, and in a matter of minutes, was explaining it to the visitors at our booth. Thanks for everything, especially helping me find someone on short notice!
Our School Pages
Great news, both girls were great and have been the best promo models we've worked with to date - very professional and very quick on their toes.
All 6 girls in CA2 did a great job. They knew how to approach spectators, represent the brand effectively, and manage their time on-site. The girls all took our training seriously, and made valiant efforts to distribute all product by the end of the weekend. I Strongly reccomend them for upcoming promotions in our area, and will use them as examples moving forward.
Thanks again for the help and personal attention we received from you, Jonathan and the rest of the staff at Push. We really enjoyed working with all of you and if we have another event where we need talent like this, you will be our choice!
Performance Design Products
Shanelle and Brandee did a fantastic job at our event. My team was impressed with their level of professionalism and personable attitudes throughout the event...I love to give kudos when they are so deserved. Thank you for your ability to be flexible in finding me such exceptional talent so quickly.
The model was great. She was on time each day (early the first day), friendly, helpful and a good sport about performing the test over and over again. She stayed in the booth the entire day with a short break only for lunch. She also stayed until the very end every day. Overall a good experience, and we will look at using you again for all 4 of our meetings next year.
Shape Medical Systems
I was very happy with all of the models, I would recommend each of the ladies for future events and will definitely use them again for any of my upcoming events. Each did a wonderful job with the guests and handling the liquor. I look forward to working with your company again in the future.
Thank you so much for organizing everything for our event last night! We were SO pleased with the girls. They were all energetic, fun and professional. Nicoletta was a wonderful team lead and really took control of making sure everything went smoothly. Looking forward to working with you again in the future.