In partnership with the U.S. PGA Tour, Spectrum events required 154 talented brand ambassadors for six total events in two different states. The ambassadors needed to have bartending experience, confidence and possess strong communication skills behind the bar. The PGA and Spectrum's high expectations were appropriate as this would entail representation of one of the most prestigious sporting associations in the world. PUSH was the team of choice to support this nationwide tour. This was in part due PUSH's vast capabilities. But also its conscientiousness of the big responsibility of maintaining the brand integrity of these premier partnered clients through ambassador representation.
Using the PUSH Talent proprietary system, relevant matches for potential reps were identified and analyzed. With the detailed screening methodology and in-house development training, ideal talent was matched and educated to be ready to go for the events. The key would be ensuring back up talent would be on call, in the event of illness, injury, or other unforeseen logistical issues. With the amount of staffing and visibility these brand ambassadors would have, PUSH was committed to seamless execution and delivered.
Results of Event
Similar to other PUSH partner events, the Spectrum and PGA project was a huge success. Various locations and services beside the PUSH brand ambassadors described the respective areas as 'hot spots' along the course. Drink sales were the roof and the team had fun with the attendees while tending bar at a high level of customer service and accuracy. The brand ambassadors were uber professional and with their impeccable service, PUSH was able to remove pressure and work from the Clients. Spectrum and the PGA relayed after, that they were able to 'enjoy a successful and less stressful' series of events as a result making this a huge win-win for PUSH.
Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel's Brand. This group has been the best we've had at any activation in the country. Thanks again for all your help and support on this event!
Alliance Beverage Distributing Co. has had a great success with PUSH. They always come through when I need them last minute. The models are always on time and represent our brands extremely well. They are very professional and I look forward to continue working with them in the future.
We had very positive experiences working with PUSH MODELS. You were both professional and easy to work with in scheduling the promotional models and spokesmodels. We will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.
I must say your staff has been on time each and every day, furthermore these women are the most attractive/sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.
Just wanted to thank you for hooking us up with Sarah for our recent PAX and GameStop store manager events. She was a total rock star – by far the most hardworking and courteous ambassador I’ve ever worked with. Look forward to working with PUSH more in the future.
We look forward to the next opportunity to work with you and the Push team. We appreciate your professionalism in sourcing and managing talent for game demonstration and the added value you bring to the table with survey creation, training, tracking, and post show recap.
Nintendo of America
Arian was fantastic. I was super impressed with her. She was able to come in with zero training on the product, learn it quickly, and in a matter of minutes, was explaining it to the visitors at our booth. Thanks for everything, especially helping me find someone on short notice!
Our School Pages
Great news, both girls were great and have been the best promo models we've worked with to date - very professional and very quick on their toes.
All 6 girls in CA2 did a great job. They knew how to approach spectators, represent the brand effectively, and manage their time on-site. The girls all took our training seriously, and made valiant efforts to distribute all product by the end of the weekend. I Strongly reccomend them for upcoming promotions in our area, and will use them as examples moving forward.
Thanks again for the help and personal attention we received from you, Jonathan and the rest of the staff at Push. We really enjoyed working with all of you and if we have another event where we need talent like this, you will be our choice!
Performance Design Products
Shanelle and Brandee did a fantastic job at our event. My team was impressed with their level of professionalism and personable attitudes throughout the event...I love to give kudos when they are so deserved. Thank you for your ability to be flexible in finding me such exceptional talent so quickly.
The model was great. She was on time each day (early the first day), friendly, helpful and a good sport about performing the test over and over again. She stayed in the booth the entire day with a short break only for lunch. She also stayed until the very end every day. Overall a good experience, and we will look at using you again for all 4 of our meetings next year.
Shape Medical Systems
I was very happy with all of the models, I would recommend each of the ladies for future events and will definitely use them again for any of my upcoming events. Each did a wonderful job with the guests and handling the liquor. I look forward to working with your company again in the future.
Thank you so much for organizing everything for our event last night! We were SO pleased with the girls. They were all energetic, fun and professional. Nicoletta was a wonderful team lead and really took control of making sure everything went smoothly. Looking forward to working with you again in the future.