Case Study

Event Synopsis
The models of Push Marketing and Promotions drove the audience and Phoenix International Raceway attendees thru the Mobile Jack Daniels Distillery and educate them on the Brand and what better way to learn!
Action Taken
PUSH Marketing and Promotions supported Brown-Forman and Jack Daniels with 8 brand-trained Jack Daniels models for the four day NASCAR race at Phoenix International Raceway.
Results of Event
Thousands of NASCAR fans were introduced and educated on the Jack Daniels Family of Brands and distillery process. Fans were able to take photos with the Jack Daniels models and Clint Bowyer, theJack Daniels-sponsored NASCAR Driver.
Event Photos
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