Case Study

Event Synopsis
Nintendo E3 Expo 2010 & 2011 hosted at the Los Angeles Convention Center. PUSH and Nintendo teamed up to staff and launch the new Nintendo features. Some of the exciting products that the models showcased included 3DS, the world's first 3-D gaming system, the new Wii U, which allows more players at one time than ever before, and the new adventure game, Kid Icarus.
Action Taken
PUSH and Nintendo worked hand-in-hand to hire well-trained brand ambassadors to demonstrate their new games and reveal new Nintendo products. PUSH even hired hospitality managers to accommodate catering and all other hospitality needs for Nintendo's employees, VIPs and gaming staff. The models spent their time talking to gamers about the new games and features and showed them how to use them.
Results of Event
Nintendo stole the show with some of the highest traffic and attendee interest. It was rewarding both for Nintendo as well as for PUSH, due to the enthusiasm and excitement that the models generated about the product. Overall, the event was a huge success. So huge in fact, that brand ambassadors from the event were featured on the cover of The Wallstreet Journal!
Event Photos
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