Case Study

Event Synopsis
Mens Apparel Guild in California (MAGIC) Expo hired PUSH to create an Ask Me Ambassador program for the MAGIC Expo. The idea was to create a team of knowledgeable ambassadors to help direct traffic for thousands of attendees.
Action Taken
PUSH assembled a team of 40 ambassadors to represent MAGIC at both the LVCC and Mandalay Bay CC. Ambassadors went through an extensive training program to ensure they possessed the knowledge to help answer all exhibitor and attendee questions.
Results of Event
Ambassadors were strategically placed in high traffic areas throughout the two convention centers for the 3 days of the Expo. Both Exhibitors and attendees utilized these services which significantly improved the traffic flow of the Expo.
Event Photos
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