{"id":253,"date":"2021-09-16T16:03:26","date_gmt":"2021-09-16T16:03:26","guid":{"rendered":"https:\/\/pushmodels.com\/blog\/?p=253"},"modified":"2021-09-16T16:03:29","modified_gmt":"2021-09-16T16:03:29","slug":"corporate-event-planner","status":"publish","type":"post","link":"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/","title":{"rendered":"What Makes a Corporate Event Planner Different?"},"content":{"rendered":"\n<p>Being a corporate event planner is not an easy job. Whether you are an internal staff who was tasked to plan your company\u2019s event or an external event planner whose job is to arrange events for several companies, planning a successful corporate event is a complicated task to accomplish.<\/p>\n\n\n\n<p>Your role is to handle all aspects of the event including<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>gathering and confirming the attendees&#8217; list;<\/li><li>negotiating with vendors\/suppliers;<\/li><li>booking the perfect venue;<\/li><li>filing the request payment form for the vendors\/suppliers;<\/li><li>coordinating the event operations;<\/li><li>creating the program for the event;<\/li><li>and many more<\/li><\/ul>\n\n\n\n<p>Looking at the job description of a corporate event planner, you might even confuse them with an event marketing planner because their job description is pretty much similar.<\/p>\n\n\n\n<p>However, keep in mind that corporate event is different to event marketing. So even though their job description might be similar, their objective and end goal is different.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db14a909382\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db14a909382\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#What_makes_corporate_events_different\" >What makes corporate events different?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Types_of_Corporate_Events\" >Types of Corporate Events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Conferences\" >Conferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Seminars\" >Seminars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Team_Building_Events\" >Team Building Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Board_Meetings\" >Board Meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Charity_Events\" >Charity Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Appreciation_or_Milestone_Events\" >Appreciation or Milestone Events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Planning_Process\" >Planning Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Should_you_get_external_help\" >Should you get external help?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Event_Success\" >Event Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pushmodels.com\/blog\/corporate-event-planner\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_corporate_events_different\"><\/span><strong>What makes corporate events different?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To put it simply, a corporate event is a PR event.<\/p>\n\n\n\n<p>This means that unlike marketing events that focus on lead generation and brand awareness, corporate events improve and maintain the company\u2019s public image.<\/p>\n\n\n\n<p>It is a strategic way to build a better relationship with the public and other organizations through events.<\/p>\n\n\n\n<p>Generally, corporate events are internal gatherings with a formal or unique <a href=\"https:\/\/pushmodels.com\/blog\/party-themes\/\">party theme<\/a>. The attendees are mainly company employees, shareholders, stakeholders, and partners.<\/p>\n\n\n\n<p>As much as the company values its customer\u2019s opinions, getting internal approval from these people is still the best way to maintain the company\u2019s reputation and integrity.<\/p>\n\n\n\n<p>Without these internal approvals from employees and partners, your company would not be existent today and people are less likely to work for you.&nbsp;<\/p>\n\n\n\n<p>In a way, a corporate event is like a press conference, job fair, and even a venture capital conference compressed and packed within a single unique event.<\/p>\n\n\n\n<p>So there is a lot at stake when it comes to organizing events like these.<\/p>\n\n\n\n<p>Even though the means are similar to that of event marketing, the end goal for corporate events is most certainly different.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Corporate_Events\"><\/span><strong>Types of Corporate Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-1.png\" alt=\"corporate event planner\" class=\"wp-image-255\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-1.png 800w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-1-300x188.png 300w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-1-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>&nbsp;To give you a clear picture of what corporate events are, we have listed a few examples below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conferences\"><\/span><strong>Conferences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conferences can double as a PR and marketing event for your company. If you ever attended a conference or assembly before, you might have noticed that the attendees are mostly from the same or related industries.<\/p>\n\n\n\n<p>This is not a coincidence because the main purpose of this type of event is to allow people to network and build relationships with other companies in the same niche.<\/p>\n\n\n\n<p>An example of a great PR conference is the annual assembly of the International Trademark Association. Given that the attendees are mainly lawyers from the same niche; it is a strategic event to not only promote their firm but also allow individual lawyers to market themselves to other firms as well. So it\u2019s a win-win event for both the company and the attending lawyers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-11.png\" alt=\"\" class=\"wp-image-268\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-11.png 800w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-11-300x188.png 300w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-11-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seminars\"><\/span><strong>Seminars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Almost every company holds yearly, monthly, or even weekly seminars. It is a great way to keep your employees in check.<\/p>\n\n\n\n<p>With that said, recruitment, human resource, and higher-ups executives are the ones who mainly benefit from this type of event.<\/p>\n\n\n\n<p>For the recruitment and human resource department, it is a great way to encourage more people to work for your company. Consistently holding seminars means you care about your employees and you pool in extra time and resources to help them grow<\/p>\n\n\n\n<p>As for the executives within the company, seminars are a great way to renew your employees\u2019 motivation and confidence to do better at work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-2.png\" alt=\"corporate event planner\" class=\"wp-image-257\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-2.png 800w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-2-300x188.png 300w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-2-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Team_Building_Events\"><\/span>Team Building Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like fun icebreakers, team-building activities are a great way to skip the awkwardness and make the atmosphere at work a lot more comfortable.<\/p>\n\n\n\n<p>Apart from the generic goal of team-building events (which is to strengthen bonds and increase collaboration among your team), it is also a great way to foster security and inclusivity in the workplace.<\/p>\n\n\n\n<p>From the past team-building events that we organized and attended, employees feel less isolated and more likely to engage in office banter after every team-building event.<\/p>\n\n\n\n<p>Even though this might seem like a menial or tiny accomplishment, it can trickle down to the entire collaborative efforts and team\u2019s productivity because everyone can now comfortably speak their mind towards each other\u2019s work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-3.png\" alt=\"\" class=\"wp-image-258\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-3.png 750w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-3-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Board_Meetings\"><\/span><strong>Board Meetings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Board meetings are also in the same category as shareholders\u2019 briefings, corporate meetings, and annual partners\u2019 assemblies.<\/p>\n\n\n\n<p>These types of corporate events are objective-driven gatherings. This means that at the end of every session, attendees should be able to impart and gain knowledgeable insights that can contribute to the companies\u2019 whole business operation.<\/p>\n\n\n\n<p>On top of that, it is also a PR event because the attendees are mainly executives and higher-ups who make big decisions for the company.<\/p>\n\n\n\n<p>They are the ones who decide on the direction of the company and where it should go. So with that said, it should have a successful \u201cpress conference\u201d as well because both their employees and customers are watching them like a hawk.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-4.png\" alt=\"corporate event planner\" class=\"wp-image-259\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-4.png 800w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-4-300x188.png 300w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-4-768x480.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong>Private Luncheon or Dinners<\/strong><\/p>\n\n\n\n<p>You might be wondering why we include this in this list. Well, even though these are private gatherings, we still consider this as a type of corporate event because planners of these events take a lot of factors into consideration.<\/p>\n\n\n\n<p>Even though these may seem like an administrative assistant job, scheduling and booking restaurants, there\u2019s a lot at play here when it comes to the PR side of the company.&nbsp;<\/p>\n\n\n\n<p>Hosting a successful private luncheon or dinner with your colleagues or business partners gives you the opportunity to build a stronger relationship and deeper connection with them.&nbsp;<\/p>\n\n\n\n<p>It strengthens your company\u2019s culture and solidifies your brand\u2019s message.<\/p>\n\n\n\n<p>And as we all know, when it comes to PR, nothing is more organic and legit than first-hand information from the people near you.<\/p>\n\n\n\n<p>Through events like these, your employees and partners would positively talk about you and your company to other people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-5.png\" alt=\"\" class=\"wp-image-260\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-5.png 750w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-5-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Charity_Events\"><\/span><strong>Charity Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As you probably already guessed, charity events are great for the company\u2019s PR and reputation.&nbsp;<\/p>\n\n\n\n<p>It is worth noting that even though there are companies that only use charities for PR purposes, there are tons of companies out there that legitimately care about the charities\u2019 cause and advocacies.<\/p>\n\n\n\n<p>The PR side is just the positive by-product of supporting these charities.<\/p>\n\n\n\n<p>Organizing charity events is an excellent way to prove your commitment to your company\u2019s mission and vision. Without a mission and vision, your company would not have any end goals and it would be a lot more difficult to establish your company\u2019s credibility and integrity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-6.png\" alt=\"corporate event planner\" class=\"wp-image-261\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-6.png 667w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-6-300x225.png 300w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Appreciation_or_Milestone_Events\"><\/span>Appreciation or Milestone Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Giving recognition to employees who have helped build your company is also a strategic way to build a better relationship with the public.<\/p>\n\n\n\n<p>Events like these can also double up as <a href=\"https:\/\/pushmodels.com\/blog\/promotions-event\/\">promotions event<\/a> for your company.&nbsp; It is a subtle way of celebrating your company\u2019s culture and encouraging more highly skilled people to join your team.&nbsp;<\/p>\n\n\n\n<p>On top of that, corporate events like these are often publicized as well. So it also gives customers insight into how you run the company, making them more trusty and confident with your brands and products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-7.png\" alt=\"\" class=\"wp-image-262\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-7.png 750w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-7-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_Process\"><\/span>Planning Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like a wedding planner, being a corporate event planner can also be hectic and stressful. You are expected to not just please your attendees, but also make a good impression and leave a lasting impact on the public as well.<\/p>\n\n\n\n<p>So in order to accomplish all that, you need to plan every corporate or social event a few weeks or even months ahead.<\/p>\n\n\n\n<p>As we all know, every successful event, no matter what kind or industry, is ultimately anchored on the event planning process.<\/p>\n\n\n\n<p>Without proper event management and effective planning, your corporate event would not even hit close to its target goals.<\/p>\n\n\n\n<p>With that said, here are a few tips for internal corporate event planners:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identify and discuss the event\u2019s target goals with your team<\/li><\/ol>\n\n\n\n<p>Only when necessary, try to discuss your goals with the company\u2019s higher-ups or executives. Doing this would allow you to clearly establish and align your goals with them. This way, you can smoothly execute all your plans without any hindrance or interruptions.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Create an estimated budget and discuss it with the in-charge person in your finance department<\/li><\/ol>\n\n\n\n<p>If you have worked in a corporate setting before, you know that aside from your boss, you also have to get the signed permission of the finance department before you start procuring or spending the company\u2019s money.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this case, the best thing to do is to finish all of these and get these out of the way first so that you can focus on the other tasks afterward.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Create a timeline of deliverables for your team<\/li><\/ol>\n\n\n\n<p>In this case, we like to reiterate the difference between a project timeline and a timeline of deliverables.<\/p>\n\n\n\n<p>&nbsp;From our view, a timeline of deliverables is more effective and you can actually track each individual&#8217;s progress. It is more specific and you can see the end result of every task.<\/p>\n\n\n\n<p>We only use project timelines for meeting presentations with the company\u2019s board or executives.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Always have some backup suppliers\/ vendors \/ <a href=\"https:\/\/pushmodels.com\/blog\/catering-food-ideas\/\">catering<\/a> \/etc.<\/li><\/ol>\n\n\n\n<p>If you have worked in the industry long enough, then you probably already know that coordinating with vendors and suppliers can be a bit tricky, and sometimes, you would face problems that are just inevitable and simply out of your hands.<\/p>\n\n\n\n<p>So in order to remedy this, you should always have a backup supplier or vendor on standby.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>Break down every goal into micro and easy-to-manage tasks.<\/li><\/ol>\n\n\n\n<p>This way, it would divide tasks accountability and you would not rely on one person within your team. Should you face any problems along the way, it would be much easier to find the person accountable as well as help them find ways on how to resolve them. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>Listen and take into account your colleagues&#8217; <a href=\"https:\/\/pushmodels.com\/blog\/event-ideas\/\">creative ideas<\/a> and suggestions<\/li><\/ol>\n\n\n\n<p>As we have implied before, corporate events are mainly for your employees and stakeholders. With that said, hearing their inputs and suggestions would help increase the success of your event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"501\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-8.png\" alt=\"corporate event planner\" class=\"wp-image-263\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-8.png 751w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-8-300x200.png 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_you_get_external_help\"><\/span>Should you get external help?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you have made it this far, then you\u2019re probably weighing the options of whether to assigned someone from your team to organize the event or just get external help and let them do it for your company.<\/p>\n\n\n\n<p>When you\u2019re in this dilemma, then hiring an external corporate event planner might be your best shot.<\/p>\n\n\n\n<p>You would not be in this predicament if you already have a trusted employee specifically assigned to do all this. This just means that you do not have any internal corporate event planner currently working with you.<\/p>\n\n\n\n<p>In that case, you should get external help from an expert because you cannot simply assign this project to a random employee in your company.<\/p>\n\n\n\n<p>It would not guarantee your event\u2019s success and you might just overwhelm your employee if you randomly assign this task to him\/her.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-9.png\" alt=\"\" class=\"wp-image-264\" srcset=\"https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-9.png 750w, https:\/\/pushmodels.com\/blog\/wp-content\/uploads\/2021\/09\/corporate-event-planner-9-300x200.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Event_Success\"><\/span><strong>Event Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unlike marketing events where your metrics for success are sales, return of investment, and lead acquisition, the measure of the success of a corporate event tends to be subjective and unique for different companies.&nbsp;<\/p>\n\n\n\n<p>Given that corporate events tends to be centric on employees, shareholders, and public perceptions, it can vary based on your goals and business operations.<\/p>\n\n\n\n<p>That is why in the previous section, we asked you to clearly identify and discuss your goals first.<\/p>\n\n\n\n<p>This way, once the event is done, you can simply refer to that goal and determine whether you accomplish it or not.<\/p>\n\n\n\n<p>For example, the end goal of your team-building event is to build morale and make employees feel comfortable to speak up at work.<\/p>\n\n\n\n<p>To measure whether you achieve this or not, you can simply ask HR or just observe your colleagues\u2019 performance during meetings. And if you want to be technical and have real data to measure your success, you can look at the company\u2019s productivity chart and its employee turnover rate.<\/p>\n\n\n\n<p>Once you clearly and specifically established your end goal, monitoring your progress and tracking your success would not be that difficult.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All in all, being a corporate event planner is similar to being a great public relations specialist and an event marketing planner. You need the skill and competence of these two professions in order to be successful in this field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being a corporate event planner is not an easy job. Whether you are an internal staff who was tasked to plan your company\u2019s event or an external event planner whose job is to arrange events [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Corporate Event Planner Different? - PushAgency<\/title>\n<meta name=\"description\" content=\"Being a corporate event planner is not an easy job. 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