Strategy Overview
Execution
Results
Event Photos
Strategy Overview
Yerbae sought to reintroduce yerba mate to the market by showcasing its unique benefits"naturally occurring caffeine and clean ingredients like white tea and guarana seed extract. Their goal was to drive sales and awareness through large-scale, in-store Costco product samplings nationwide.
Execution
Together we designed and deployed a comprehensive product sampling strategy in Costco locations across the U.S., targeting diverse markets in key areas.
Produced two one of a kind training videos for brand ambassadors and new reps - covering setup, product education, and customer engagement strategies.
Conducted staff testing through video training and implemented detailed scheduling to ensure only the most qualified reps activated demos.
Produced two one of a kind training videos for brand ambassadors and new reps - covering setup, product education, and customer engagement strategies.
Conducted staff testing through video training and implemented detailed scheduling to ensure only the most qualified reps activated demos.
Results
Hosted over 200 events with demo reps working four days a week, generating an average of 125 Yerbae cases sold per day.
Delivered customized event recaps, including sales data, customer demographics, and on-site images, uploaded immediately after each activation.
Resulted in a weekly uplift of 500+ cases sold, showcasing the effectiveness of PUSH"s product sampling expertise
Delivered customized event recaps, including sales data, customer demographics, and on-site images, uploaded immediately after each activation.
Resulted in a weekly uplift of 500+ cases sold, showcasing the effectiveness of PUSH"s product sampling expertise
Event Photos
magnifyingGlass
REVIEWS
- “We look forward to the next opportunity to work with you and the Push team. We appreciate your professionalism in sourcing and managing talent for game demonstration and the added value you bring to the table with survey creation, training, tracking, and post show recap.”
DaveNintendo of America - “Arian was fantastic. I was super impressed with her. She was able to come in with zero training on the product, learn it quickly, and in a matter of minutes, was explaining it to the visitors at our booth. Thanks for everything, especially helping me find someone on short notice!”
Our School Pages - “Shanelle and Brandee did a fantastic job at our event. My team was impressed with their level of professionalism and personable attitudes throughout the event...I love to give kudos when they are so deserved. Thank you for your ability to be flexible in finding me such exceptional talent so quickly.”
KaliISR Group - “Alliance Beverage Distributing Co. has had a great success with PUSH. They always come through when I need them last minute. The models are always on time and represent our brands extremely well. They are very professional and I look forward to continue working with them in the future.”
MeganAlliance Beverage - “We had very positive experiences working with PUSH MODELS. You were both professional and easy to work with in scheduling the promotional models and spokesmodels. We will definitely be working with you on future events. Thanks again, from all of us at the Tempe Music Festival.”
CarynEntertainment Solutions - “Thanks again for the help and personal attention we received from you, Jonathan and the rest of the staff at Push. We really enjoyed working with all of you and if we have another event where we need talent like this, you will be our choice!”
Jean MitchellPerformance Design Products - “All 6 girls in CA2 did a great job. They knew how to approach spectators, represent the brand effectively, and manage their time on-site. The girls all took our training seriously, and made valiant efforts to distribute all product by the end of the weekend. I Strongly reccomend them for upcoming promotions in our area, and will use them as examples moving forward.”
Amy JohnsonWalton Isaacson - “Just wanted to thank you for hooking us up with Sarah for our recent PAX and GameStop store manager events. She was a total rock star – by far the most hardworking and courteous ambassador I’ve ever worked with. Look forward to working with PUSH more in the future.”
ShaneUbisoft - “I must say your staff has been on time each and every day, furthermore these women are the most attractive/sociable staff I have worked with nationwide... You have earned our business both locally and nationally, thank you guys for everything.”
Marythemusic.com - “Just wanted to let you know that the promo girls have been doing a great job and were well schooled about the Jack Daniel's Brand. This group has been the best we've had at any activation in the country. Thanks again for all your help and support on this event!”
KevenJack Daniel's - “The model was great. She was on time each day (early the first day), friendly, helpful and a good sport about performing the test over and over again. She stayed in the booth the entire day with a short break only for lunch. She also stayed until the very end every day. Overall a good experience, and we will look at using you again for all 4 of our meetings next year.”
Doug H.Shape Medical Systems - “I was very happy with all of the models, I would recommend each of the ladies for future events and will definitely use them again for any of my upcoming events. Each did a wonderful job with the guests and handling the liquor. I look forward to working with your company again in the future.”
SarahLoeb Electric - “Thank you so much for organizing everything for our event last night! We were SO pleased with the girls. They were all energetic, fun and professional. Nicoletta was a wonderful team lead and really took control of making sure everything went smoothly. Looking forward to working with you again in the future.”
FrancescaSteve Madden, LTD. - “Great news, both girls were great and have been the best promo models we've worked with to date - very professional and very quick on their toes.”
Phil ShinADwell Communications