Face-to-face marketing is a unique and highly effective way to promote your business. By creating opportunities for in-person communication, you can build strong relationships with potential customers and encourage positive brand interactions. Through client meetings, sales events, and product demos, you can provide potential customers with the information they need to make informed decisions about […]

Even with the advent of e-commerce and online store, many customers still prefer to shop in-store. Besides not having to wait for the product to get delivered, you can also examine the product up close. An online store can never replicate the experience of buying a retail product from an actual store, which is why

Retail marketing has gradually evolved over the past few years. If you look at where it is today, you can almost see a pattern. Nowadays, most retailers rely on event and digital marketing strategies. Despite the number of other marketing strategies to choose from, retailers are keener on hiring event staff and working with a

Launch parties are a great way to introduce your new product and create a buzz around your brand. These types of parties help you gain more leads and build a longer list of loyal customers. With that, launch parties are not just for showcasing or introducing your new product in the market. It is also

With your event planning checklist all ready, it is time to start ironing the details of your event. And what better place to start planning than your budget. Every agency or corporate event planners know that every decision stems around money. This means that aside from the quality and timeline, every decision with a supplier,

Event proposals are what make or break your career as a planner. They are what help clients get to your door. Without it, they would not even bat an eye to the event service that you have to offer. So to help you make a winning event proposal, we have created this guide to help

Now that you finally pull off an event, it is time to fully wrap up and prepare your post-event reports. It is an important aspect of any organized event because it tells you whether your event is a success or not. A post-event report usually contains all your goals as well as your event planning

Event planning can be a bit stressful; from booking the event venue to inviting guests to attend, keeping track of all these is quite challenging and chances are you might even miss or forget something. But, by having an event planning checklist, all these hurdles would be a lot easier to tackle.  With that said,

Being a corporate event planner is not an easy job. Whether you are an internal staff who was tasked to plan your company’s event or an external event planner whose job is to arrange events for several companies, planning a successful corporate event is a complicated task to accomplish. Your role is to handle all

Promotion makes or breaks your entire event. Whether you like it or not, your event’s success is almost entirely anchored on your promotion. The way you target your audience, build an attendees list, and invite prospective customers to your event greatly contributes to the overall success of your event. With that said, we have created