Post-Event Report Guide: 41 Event Survey Questions You Can Use

Now that you finally pull off an event, it is time to fully wrap up and prepare your post-event reports. It is an important aspect of any organized event because it tells you whether your event is a success or not.

A post-event report usually contains all your goals as well as your event planning checklist. If you managed to tick everything on your to-do list, then this means you have accomplished all your event objectives.

However, keep in mind that accomplishing everything on your to-do list does not always translate to a successful event. This is the reason why apart from your goals, post-event reports also contain insights and comments from the attendees, sponsors, volunteers, staff, etc. Their evaluation and assessment should be your top metric in measuring your event’s success.

Bearing that in mind, we have listed a few event survey questions that you can use to prepare and include in your post-event report.

Table of Contents

Post-event Management

Every event has a unique outcome. Sometimes, these outcomes may even vary due to different attendee experience.

So to determine whether your attendees have a collective enjoyable experience, you need to conduct a post event survey and assessment. This way, you can figure out whether your event was a complete hit or miss.

Event Feedback

As we have mentioned earlier, your guest’s assessment and feedback should be your top metric in measuring your event’s success.

That said, gathering these assessments and feedbacks from your event attendees can be tricky and difficult. For one, handing out or sending surveys online can be tricky because not everyone is willing to respond and give their feedback.

That said here are a few tips that you can adopt when conducting an online and onsite survey.

Online Survey

An online survey is the most convenient mode of survey that you can do. Aside from less paperwork, you can easily tally the result of your survey in just a few minutes or so.

However, one of the downsides of conducting an online survey is that people tend to skip and not answer it, especially if there are no incentives for them to do so. So even if they manage to open the link to your survey, there is still no guarantee that they would answer all of the questions sincerely and genuinely.

That being said, we highly recommend you to stick to quick and easy-to-answer online type of question. Avoid open-ended questions and use only closed ended questions like multiple choice, yes-no, or Likert scale questions. This way, your response rates would increase and respondents would be less likely to offer lazy answers to your questions.

Here are a few general event survey questions for your online forms:

How would you rate this event?
Did the event meet your expectations?
Was the event program structured well?
How satisfied are you with the quality of the speaking sessions at the event?
Were you able to easily register for this event?
On a scale of 1 to 10, how smooth is the registration process?
Was your experience using/testing the product at the event positive or negative?
Is it your first time hearing about our products/brand?
Did you manage to gain valuable information about our product/brand?
Is the event too long, too short, or just about right?
On a scale of 1 to 10, how would you rate the location of the event?
Did the event staff answer all your questions?
Did the event staff give satisfactory answers to your questions?
If given the opportunity, would you attend this event again?
Would you recommend this event to your friends and family?

Onsite Survey

Open ended question often go well with an onsite survey, especially if it is paired with an incentive. Since you would be conducting the survey onsite and face-to-face, the best time to do it is right after the event.

Rather than leave the venue immediately, some attendees are willing to stay and answer a few surveys if there is an incentive. Oftentimes, these incentives are free products, food, giveaways, coupon, promo code, etc.

Moreover, people who often answer onsite surveys are more willing to answer open-ended questions than those who answer online surveys. They are more compelled to genuinely answer the open-ended questions in view of reciprocity. Without accountability or the pressure of reciprocity, they are more likely to skip and not answer your online survey genuinely.

So even though conducting an onsite survey means more work for you and your team, you should still consider it as one of your top modes of survey.

Here are a few general event survey questions for your onsite survey:

What did you like most about the event?
What did you like least about the event?
What kind of social activities would you like to see organized during this event?
Why did you choose to attend our event?
What are you hoping to take away from the experience?
What were your initial expectations before attending the event?
What issues (if any) did you face during the registration process?
What can you suggest we do differently to improve your event experience in the future?
If you could change one thing about the conference so far, what would it be?
After watching the programs/presentations, which of the following topics/subjects would you like to learn more about?
How useful was the information presented to you at this event?
Are there any topics you’d like us to cover in our future events?
What is your biggest takeaway from this event?
How would you describe your overall experience at the event?
Please share any other suggestions or feedback you would like us to do for our next event

Behavior Assessment

Apart from the feedback you received from your attendees, you can also assess your attendees’ behavior and include it in your post event evaluation and report as well.

This is especially helpful for those hosting events like in-store demos, business expos, trade show booths, and others. Given that the main goal of these types of events is ROI or to turn a potential customer into a buying customer, you can use their purchasing behavior as one of your metrics to measure your event success.

Post-event Purchase

One of the key and most obvious indicators of a successful event is increased sales. Including this data in your post-event report would help you determine whether your event was a success or not.

However, remember that ROI does not simply happen overnight. You cannot simply expect your sales to go up the day after your event. Sometimes, businesses only realized the ROI a few days or weeks after they hosted the event.

So in order to track whether your sales are attributed to your event, you can put a quick survey right before or after the buy button (also called checkout button, purchase button, and so on).

This would ensure that you are not confusing your increased sales with other promotions event (e.g. social media campaign, email marketing, word-of-the-mouth, referrals, etc.)

Purchase Recommendation

Sometimes, events can have oscillating and far-reaching effects. One attendee might have attended your event but their friends and families are the ones who ended up buying your products.

These instances can happen and stem out from different factors. For example, some attendees often give the free products they receive in the event to their friends. There are also some instances where participants refer their family or friends’ contact numbers in exchange for a giveaway discount and promo codes. Mapping out your customer’s journey can help you determine whether the event you just hosted is effective or not.

But, keep in mind that a sudden uptick in recommendation is not always attributed to the event. That being said, you have to create a complete and more comprehensive customer journey map.

Generated Leads

Almost all event marketers and corporate event planner knows that hosting an event is one of the most effective ways to increase buzz about your product and to generate more conversations around your brand.

Leads from the Event

Now that you already know the difference between an onsite and online survey, it is time to think about how you can segment and target these respondents to get the most out of their feedback.

Rather than simply ask your attendees whether they like the event or not, try getting to know them a bit more as well.

You can start your survey questions with questions like

Are you familiar with our brand?
Have you tried any of our products before?
When was the last time you purchase from our brand?
Can you list some of our products that you have already used before?
Do you know about our online shop?
Are any of our stores near your workplace or home?
Have you visited our shop before?
Did you check out our website before this event?
Do any of your friends or family members use our product?
Do you prefer online shopping or onsite shopping?
Are you a frequent social media user?

Apart from these introductory questions, you can also give them an option to fill out their name, address, work, email address, and so on. Just do not forget to include a consent statement or privacy notice in your feedback forms!

Asking these types of questions would help you segment your participants into groups. On top of that, you would be able to divide existing customers from new leads. This distinction is important because you can use this information in your other marketing strategies as well.

Referrals

Customer referral is one of the most desirable byproducts of event marketing. Given that your attendees would have a first-hand experience with your products, they can become an advocate for your brand. Once they like the product, they might share and recommend it to their friends and families as well.

What is great about customer referral is that it is a free PR and word-of-mouth marketing tactic. All you need to do is impress your attendees with your products and make sure they have a good time during the event.

That being said, you can further encourage participants to refer your products to their friends and families. You can do this by simply creating a referral program that you can include towards the end of your survey form.

For example, you can include a call-to-action type of questions at the end of your survey form. Rather than simply ask if they would recommend your products, make them think about the people who can benefit from your product and then have them list their email or contact number. This way, you can acquire more leads and even a new buying customer.

And just like what we have mentioned earlier, always remember to put a privacy notice every time you ask for their personal information.

Survey Creator

To help you prepare your event survey questions, we have listed the most popular online survey creator that you can use for any event or party themes.

Google Forms

Apart from its popularity with students and teachers, event organizers also uses Google Forms for a quick, online survey. You just need to have a Google account and then you are good to go.

Given that it is a free online service, you need to have internet access to create and answer the survey.

Microsoft Forms

Microsoft Form is commonly used in a corporate setting. Since most offices buy Microsoft Office Subscription, creating a Microsoft Form is no longer a problem because it is usually included in the subscription package. Unlike Google Forms, you can access the survey form offline.

The only drawback to this survey creator is the lack of customization features and answer options.

SurveyMonkey

Survey Monkey is popular for pre event survey and post event survey. Given its endless customization feature, you can create and customize any form for any event ideas that you can think of.

But these are not always free and you have to sign up for their subscription package to enjoy these bonus features.

Conclusion

Once you finally crafted the perfect event survey questions, you can now include these feedbacks and assessments in your post-event report.

Lets recap our article one more time: