Strategy Overview

Execution

The lovely ladies of PUSH acted as brand ambassadors for Schick Quattro. Two to three girls were sent out for each concert, talking to the crowds about Schick, distributing samples, and keeping spirits high before the concert. They increased brand awareness for Schick and got people interested in the product. They also had a green screen set up with still shots from several of Katy Perry's music videos. Attendees were invited to take pictures with the green screen and the PUSH models.

Results

As a result, the concert goers got to go home with some fun product samples and a better knowledge of Schick Quattro. They also got to be a part of the concert experience with the Katy Perry green screen pictures.

Event Photos

REVIEWS

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