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Schick Quattro: Meet before the music
NationwideProduct SpecialistsTrade ShowSpecial EventBrand Ambassadors
The impact
PUSH introduced Schick Quattro to Katy Perry concert audiences, combining product handoffs, friendly conversations, and interactive photo moments across the tour.
53KATY PERRY CONCERTS SUPPORTED
2–3AMBASSADORS PER CONCERT
The opportunity
Schick Quattro wanted to connect with concertgoers through its Katy Perry tour sponsorship. The opportunity was to reach fans before the show with product discovery and an interactive experience that felt connected to the concert.
The mission
Make the pre-show wait part of a memorable product introduction.
The experience
PUSH sent brand ambassadors to Katy Perry concerts nationwide, combining Schick Quattro product introductions with a themed green-screen photo experience for fans.
- 01A pre-show introductionAmbassadors met concertgoers with Schick Quattro product trial and information before the music.
- 02Conversation with energySmall teams spoke with fans about the product while keeping the pre-show atmosphere upbeat.
- 03Step into the pictureA green-screen experience placed fans in imagery inspired by Katy Perry’s music video settings.
The moments
From product handoffs to music-inspired photos, brand discovery joined the excitement before the show.