Execution
As literally the only company on the planet with the capability to facilitate such a high volume tasting campaign, PUSH got straight to work on developing a strategy to attack each and every market that William Wolf distributes its product in. Our in house video editing team wrote, filmed, and edited a comprehensive training video that each and every William Wolf demo rep would watch and be tested on. Once the key markets were identified a schedule was put into place based on an effective strategy to utilize only the best demo reps in each city. William Wolf then shipped bulk promotional product to PUSH HQ and from there individual demo kits were assembled and distributed to Demo Reps around the country.