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Naked Turtle: Ready for the festival rush
Okeechobee, FLSpecial EventProduct SamplingExperiential MarketingBrand Ambassadors
The impact
PUSH supported Naked Turtle Rum at Okeechobee with skilled festival talent, combining regional recruiting, backup planning, and on-site management across three days.
100+TALENT RECRUITED
100%SELECTED TALENT PLACED
3DAY FESTIVAL
The opportunity
Naked Turtle Rum needed reliable staffing for a major festival in a remote market. The opportunity was to recruit experienced talent from surrounding Florida cities and maintain service coverage throughout a demanding event schedule.
The mission
Keep festival service moving with prepared talent and reliable coverage.
The experience
PUSH recruited qualified talent from nearby Florida markets, coordinating backups and on-site management to support service throughout the Okeechobee festival.
- 01Recruit beyond the venueScreening reached talent across Jacksonville, Orlando, Palm Beach, and Tampa for the festival team.
- 02Backups built inOn-site backup planning prepared the program for unexpected gaps in a remote festival market.
- 03Management in the fieldPUSH’s on-site team coordinated talent and service across the full three-day festival experience.
The moments
From opening crowds to festival service, prepared people kept the brand present across three days.