Execution
Using the PUSH methodology, the best-suited brand ambassadors were chosen for this event based on specific criteria. Experienced and confident conversationalists were necessary to ensure appropriate interaction with the guests. Classy, self-aware, and engaging, Mariah and Kylee were chosen from the talent pool as they embodied these characteristics and background. With their extensive experience in promotions acting as ambassadors, they understood the magnitude of this event and opportunity. They were in close communication with the event managers and were enthusiastic and even early to their respective posts onsite. Interactions with high-end clientele came naturally to these PUSH agents and they were the epitome of class and sophistication. Mariah and Kyle set the bar high, so to speak, in representing the premium Heineken and Proscenium brands.