Case Study

Event Synopsis
Lady Gaga and Polaroid planned to announce a new partnership at the Consumer Electronics Show in Las Vegas, NV. The instant-photography company recently named Lady Gaga "inventor of specialty products" and new creative director. The new Polaroid campaign promoting this partnership will feature Gaga in the company"s marketing ads and social networking channels. PUSH was asked to staff the trade show booth with attractive, outgoing talent to educate attendees on these new exciting products.
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PUSH Agency