Strategy Overview

F45 Training partnered with PUSH to boost brand awareness at 15 U.S. locations, increase membership trials, and leverage influencers to deliver authentic engagement within their communities.

Execution

Screened and assigned health and fitness influencers with local networks and strong online followings ranging from 8K-350K in targeted cities.
Hosted VIP workout events led by influencers, promoting the F45 brand and encouraging fan participation.
Facilitated weekly social media posts showcasing influencer experiences and integrating key brand messages to promote future classes.

Results

Achieved reach of 41K-140K potential clients within a 4-week period through influencer-led campaigns.
Documented over 120 new gym visits directly tied to influencer engagement.
Strengthened local presence and brand credibility through authentic influencer storytelling and community-driven fitness events.

Event Photos

REVIEWS

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