The impact
PUSH introduced InDrive to Indianapolis through personal street engagement, connecting QR interactions and instant incentives with a local app acquisition campaign.
5,713QR SCANS
30DAY ACTIVATION WINDOW
2SHIFTS PER DAY
The opportunity
InDrive wanted to enter a competitive Indianapolis rideshare market with local awareness and app interest. The opportunity was to meet consumers in busy everyday settings and make the next step feel immediate through QR engagement and rewards.
The mission
Turn local curiosity into a simple, immediate path to app discovery.
The experience
PUSH deployed street teams across Indianapolis neighborhoods, events, restaurants, and bars, pairing one-to-one conversations with QR engagement and instant rewards.
- 01Show up where people areTeams engaged consumers in high-traffic neighborhoods and social settings across Indianapolis.
- 02Make the next step easyQR-powered engagement gave interested consumers a direct route to the app signup experience.
- 03Give interest a reasonInstant rewards supported participation during the encounter rather than relying on later action.