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30 Seconds: Proof that moves the shelf
Lowe’s and Home Depot — 49 stores; cities / states not providedIn-Store DemoProduct Specialists
The impact
PUSH helped 30 Seconds turn live product education into retail performance, connecting shopper conversations and physical proof with same-day sales and measured lift.
5,581CONSUMER INTERACTIONS
2,236SAME-DAY UNITS SOLD
$119.31KDEMO-WEEK REVENUE
The opportunity
30 Seconds needed to turn in-store education into same-day purchases at Lowe’s and Home Depot. The opportunity was to make the product’s soft-wash benefits clear through live explanations, physical proof, and informed retail teams.
The mission
Turn clear product education into confident purchase decisions at shelf.
The experience
PUSH deployed trained field teams across Lowe’s and Home Depot stores, combining live education and physical proof tools to support shopper purchase decisions.
- 01Start with understandingAmbassadors explained the soft-wash story to help shoppers understand the product’s benefits.
- 02Put proof in viewPhysical proof tools made the product explanation more tangible during in-store conversations.
- 03Measure retail movementSame-day unit sales and matched-control comparisons connected the program to measured retail lift.
The moments
From practical product questions to visible proof, live education met shoppers at the point of purchase.