The impact
The opportunity
SLICE needed broad product trial that could build momentum across many markets. The opportunity was to connect live brand encounters with digital capture, giving the program measurable consumer touchpoints beyond a first taste.
Make every first sip a chance to connect, learn, and engage again.
The experience
PUSH coordinated trained talent, logistics, and QR-powered engagement across a national program, turning live product trial into documented consumer interactions.
- 01Meet consumers in personTrained ambassadors introduced SLICE through product trial and personal brand conversations.
- 02Connect the first sipQR engagement invited consumers to continue the interaction through feedback and email capture.
- 03Bring markets togetherCoordinated teams and logistics supported consistent activation across hundreds of U.S. cities.
The moments
From first tastes to QR interactions, a national brand introduction built through personal encounters.
Working with PUSH has been an incredible experience from day one. They deliver true white-glove service, making national experiential programs seamless, structured, and easy to execute. Their ambassador network stands out for its quality, consistency, and communication, while their technology and recaps provide clear visibility and efficient program management.