The impact
PUSH connected Arizona Lottery’s Spin to Win experience with QR capture, turning live participation into marketing opt-ins, survey responses, and consumer insight.
500+MARKETING OPT-INS
QRSURVEY CAPTURE
PROFILEDEMOGRAPHIC INSIGHTS
The opportunity
Arizona Lottery wanted an interactive way to capture attention and grow its mobile audience. The opportunity was to pair an approachable game mechanic with a QR journey that could capture consent, preferences, and consumer feedback.
The mission
Make live participation the start of a measurable consumer connection.
The experience
PUSH combined a branded Spin to Win experience with ambassadors and the PUSH Pulse QR journey, linking game participation to opt-ins, surveys, and consumer insights.
- 01A reason to participateA branded game experience gave consumers an approachable way to join the live activation.
- 02Capture the connectionThe QR-powered journey connected participation with text opt-ins and structured survey capture.
- 03Learn from each entrySurvey responses captured demographics, gaming preferences, and purchase intent for future insight.